Farmery Estate Brewery, operated by brothers Lawrence and Chris Warwaruk, is known for growing ingredients on their family farm as well as brewing at the Farmery brewery in Neepawa, MB. Farmery is North America’s original estate breweries, and is a popular destination for local, national and international visitors from around the world.
Farmery in its first year of opening up in 2016 saw 2,000 visitors a month going through their doors at the brewery, and checking out their farm and hopyard through self-guided tours.
“People really see the unique aspect of being able to see how the ingredients for beer is grown as well as brewed here at Farmery,” says co-owner Lawrence Warwaruk. “It makes our beer a unique beer in the marketplace, and I think people appreciate that farm-to-table premium quality.”
Because of this unique agri-tourism blend of brewing and farming, in 2018 Farmery was selected to be part of Travel Manitoba’s Star Attractions program, which recognizes Manitoba tourism destinations of interest for travellers. Building on that program, the Warwaruk brothers expanded their added-value philosophy to tourism by doing a marketing collaboration with Frontiers North Adventures, a family business that guides tourists towards Manitoba attractions all over Manitoba, from the bison of Riding Mountain National Park, up to Churchill and its northern lights, beluga whales and polar bears.
To help market Manitoba’s unique tourism features, Farmery Estate Brewery is brewing their “Great White North” series of beers with thematic Manitoba tourism-attraction labels. The first of their “Great White North” series are the delicious “Belgian-style Wheat Ale”, an ale brewed with a barley, wheat and oat grain base touched with exotic notes of coriander and fresh oranges, featuring a beluga on the beer can, and the “Northern Light Lager”, a light and refreshing lager which features a polar bear on its label.
Chris Warwaruk says, “We have a unique opportunity to showcase all the great tourism destinations of Manitoba and Canada overall to visitors from around the world, through not only our estate beer, but also our beer can design. It’s a form of messaging that works on a couple of levels to reach out and inform people all the great sights Manitoba has to offer.”
Swing by Farmery Estate Brewery and check out one of the best and unique tourism destinations Manitoba offers!