TBC Liquor Merchants (Turtle Bay Crossing Liquor Merchants) isn’t your average liquor store. Yes, they sell your everyday favourites, but for their local selection, they carry it in a way that makes sense to the Okanagan. Local is what TBC prides themselves on, and after speaking with Leah, co-owner and manager of the store, you can feel the significance supporting local has on its business success.
“We want to celebrate what our local winemakers, craft brewers, and distillers are doing in the Okanagan,” explains Leah. “These farmers, wine makers and brewers are putting the Okanagan on the map by entering their creations into international competitions and we want to help support their efforts in any way we can.”
Carrying local liquor products is a great way to show support, but TBC Liquor Merchants takes it a positive
“Our store is strategically matched to what’s going on in our regions,” says Leah. “The wine wall goes from North to South the same you would drive through the Okanagan. For example, in the North, you’ll find more Riesling’s and Pinot Noir’s and the further south you go, that’s when you’ll get a fuller bodied Cabernet, Syrah & Chardonnay. It gives us a great opportunity to educate our customers on the grapes and what you’d find as you drive through the valley. The whole idea is to make it as easy as possible for our customers.”
We all know the Okanagan is home to some of the best wines in the world, but we mustn’t forget about the beer and spirits that are created here as well.
“We have a flavour chart on the wall which allows customers to learn about specific single malts while they’re shopping,” explains Leah. “Sometimes people only drink a certain bottle because it’s what they’re used to, but the flavour chart gives customers an opportunity to try something new.”
Between the flavour chart and the local selection, we can’t forget to highlight the careful design of the interior.
“In our store, we wanted to give off a more personal vibe as if you’re at home. The idea is to make people feel as welcome as possible when they come inside.”
Leah has her Wine & Spirit Education Trust (WSET) Level 3, is a Canadian Wine Scholar, and is Sommelier Certified, so what better person to give food pairing advice and cocktail recipes than her? Spread the local love by paying TBC Liquor Merchants a visit up in Lake Country at their convenient location on Oceola Road, beside Starbucks – everyday low prices and
the best selection in North Okanagan for hard to find, specialty liquor products.