(Soft) Serving Up History

With A Twist

Photos By Studio 78

(Soft) Serving Up History

From old-school authentic to state-of-the-art style, Dairy Queen fans in Brandon get the whole range of restaurants known for their consistent quality and smiling service.

From old-school authentic to state-of-the-art style, Dairy Queen fans in Brandon get the whole range of restaurants known for their consistent quality and smiling service.

Brandon’s seasonal DQ, which opens March 1 and closes in early October every year, opened in 1954 and still has that nostalgic retro feel with a walk-up window that brings back fond summertime memories.

Owner Laird Lidster said the newest DQ in town, while sleek and modern, has the same evocative effect with every bite. “Dairy Queen has always been a place where families go for a treat; for celebrations big or small,” Lidster said. “It’s a special-occasion kind of place that’s associated with a lot of happy family memories.”

Lidster should know – Brandon Dairy Queen has been a part of his family since 1973. Laird and his wife, Tracy, took over the seasonal location in 2007, after opening the Dairy Queen/Orange Julius in Shoppers Mall in 2000. Today, Laird and Tracy still run both of these, and are the proud parents of the new and contemporary
DQ Grill & Chill restaurant in Corral Centre, opened on February 18th of this year. With just over 3,000 square feet and close to 60 seats, it’s easily the largest Brandon DQ yet.

“It’s the first full-food DQ that Brandon has had, with menu options like burgers, fries, salads, chicken – and it has been a long time coming,” Laird said. “Fans have been asking for it for a long time, but we had to do it at the right time.”

“Location is really important, so you have to have a lot of patience in choosing the property. We came across this location and jumped at it. The area has a lot of traffic which is key for our industry.” He said he really delights in the Dairy Queen brand. “It’s a promise of consistent quality and flavour,” he said, adding he grew up as a member of the DQ family. “Being a part of the DQ brand has been a lot of fun – I couldn’t imagine doing anything different.”

Laird thrives in the fast pace of the restaurant business, revels in dealing with customers and staff, and values his connection to the community. “Even though we’re a franchise, we’re still locally owned and operated, and our family has been a part of this for close to 50 years. We’re committed to continuing the warm, caring family legacy of our restaurants so Brandon families can create their own memories with us.”

Not all the memories have to be on site, either: individualized ice cream cakes have become a family favourite for special occasions like the upcoming Mother’s and Father’s Days. It’s a modern twist on a nostalgic treat that can be enjoyed in the comfort of home (don’t forget to pre-order yours). The new location is at 915 18th St N, and can be reached at (204) 717-7700.

DQ Grill & Chill Corral Centre
915 18th Street N
Brandon, MB
204.717.7700